品牌定位：全球商务鞋首选品牌
年龄定位：25岁至45岁商务精英。
客群特质：注重自我品味，追求自信舒适。
价格分档：中高档精品商务鞋。
商品结构：商务经典系列、商务正装系列、商务休闲系列、商务运动系列。
市场商圈：经济发达地区的一、二类城市的大型商场、街边专卖店。

Brand positioning: The preferred brand in global business shoes
Age positioning: Business elite whose age is between 25 and 45.
Customer group characteristics: Highlight personal taste, pursue confidence and comfort.
Price positioning: Middle and high grade classic business shoes.
Product structure: Classic business series; urban business series; leisure business series, sportive business series.
Business area: Shopping malls and franchise house by the street in the first and second tier cities in developed regions.